Let Greitens’ legacy be a step toward campaign and election reform

David Webber, Columbia MISSOURIAN June 1, 2018

Last week, I wrote about how President Donald Trump’s and then governor Eric Greitens’ outsider status, while helpful in getting them elected, failed to prepare them for governing.This week I will dream big and sketch out a reformed electoral system for state-wide offices. State legislative and local offices should have campaign processes designed for plenty of opportunity for new faces and new blood, but state-wide offices, certainly the top spot, should attract experienced officeholders.

Campaigns and elections are overly ripe, some would say rotten, for reform. There are court-imposed obstacles and political interests that can block any significant reform, but the starting point is for party leaders to visualize their ideal selection process, and then seek the advice of election lawyers.

Political parties have always been a murky institution in American politics. We never have clearly decided what they are and whether we even like them, but there needs to be some kind of winnowing process before voters make the final choice among candidates. Missouri political parties need to be more visible, and more central to individual candidates. For almost 50 years now, “running against the party” can earn a candidate a substantial level of support. Many candidates choose to downplay, or even avoid, their party label. Similarly, most voters have no meaningful connection to a political party.

Political parties need to do more than just candidate recruitment. They need to set standards for conducting good campaigns such as expectations about negative advertising, sharing voter information, and disseminating party platforms and positions. It is unlikely that state party committees will judge a candidate’s fitness for office, but voters need help in enforcing expectations of candidates.

As far as term limited elected officials are concerned, with fewer print state-focused political reporters, and an almost infinite array of internet outlets of unknown veracity, there is an empty hole in need of credible, institutional memory.

Political parties can contribute to filling this hole by establishing high quality quarterly policy forums, complete with streaming and podcasts, that aim to elevate the level of public discourse. Otherwise, citizens see no purpose for political parties other than bickering during another campaign cycle.
Greitens’ downfall and resignation serve to highlight three of the major flaws and pitfalls in the American campaign and election system. Greitens is not unique but his rapid rise and steep fall shines a bright light on needed changes.

First, Greitens won 40 percent of the vote in the 2016 Republican primary. About a quarter million votes in a state of more than 6 million people. Certainly a strong showing in a four-candidate race, especially for someone who was not a life-long Republican, but Greitens’ victory that day was short of a majority of voters and far shorter of a consensus.

We need to adopt election rules that require a majority, or even a super-majority, rather than just “the most votes.” A simple method of ranking all candidates or requiring a runoff will expose candidates to more of the electorate. An approval voting method is better than the present “first past the post” method because it encourages multiple candidates, but assures that a candidate with only a sliver of support is not the winner. Keep an eye on Maine’s recent adoption of instant runoff voting.

Secondly, Greitens, like most candidates nowadays, was largely independent of his own party. He raised his own money, a lot of it from unknown sources outside of Missouri, and ran his own campaign.

Greitens was heavily critical of Missouri legislative and political leaders and they apparently had little influence over him. There is just too much money coming and going, some of it delivered in cash for payment of legal services, for citizens to have confidence that the public interest is being pursued.
Public funding, spending caps, and centralized party funding all need to be considered. State-wide candidates need party funding or ambition and dark money will rule.

My most specific suggestion that would revolutionize American politics is as follows: let’s restore citizenship and federalism and limit campaign contributions to state residents. Why are residents from California, Massachusetts, Texas, or other states contributing to Missouri campaigns?
Third, voters are largely unengaged and uninformed. There were media reports of Greitens’ questionable campaign donors before the November 2016 election but it was not a campaign issue. It is likely that if it had not been for the Governor’s sex saga, probably not an impeachable offense, that Grietens’ alleged campaign violations would have been ignored.

Few voters understand, or need to understand, Missouri campaign reporting requirements, dark money, or provisions of the state’s sunshine law. Most candidates don’t either. Unfortunately, universities and the media have done little to serve Missourians’ civic information needs.
Democracy, a political system that converts citizen preferences into public policy decisions, is hard to achieve and maintain but can easily be imitated and distorted for personal political gain.

Inscribed around the top of the dome of the Missouri state capitol are the words from George Washington’s Farewell Address: In proportion as the structure of a government gives force to public opinion, it is essential that public opinion should be enlightened.

David Webber joined the MU Political Science Department in 1986 and wrote his first column for the Missourian in 1994.

https://www.columbiamissourian.com/opinion/local_columnists/david-webber-let-greitens-legacy-be-a-step-toward-campaign/article_26d8e96a-6549-11e8-aa34-5b1dd35789fa.html

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